Category: Software Branding

If you’ve already planned to overhaul your website with your new brand, and to apply this new branding to your LinkedIn page, Facebook page, Twitter account, YouTube Channel, Google +, Instagram, Pinterest, then you should also do a good preparation of your media announcements. The standard channels and tools for announcing business rebranding include: press release distribution awareness advertising and...

When it comes to content, sometimes old school can be a good thing (namely, when it comes to old-school rap or Throwback Thursday on Instagram). But when it comes to your company’s public relations strategy[1], being old school isn’t advantageous for your business or your brand. Ten years ago, people still relied on morning papers for news.