Category: Software Branding

Want to learn how to write a press release? Press releases are one of the easiest ways to engage journalists and get your news story published. If you’re a business owner or PR rep looking to spread information about your brand, press releases are the way to go! In this post, I’m going to show you everything you need to...

Your marketing strategy might involve a mix of emails, social media, advertising, events, and other tactics, but one mention in the press can multiply all those efforts tenfold, sending a surge of new customers your way, and even take your small business to the next level. Want proof? A single story in The New York Times[1] transformed Beardbrand[2] from a...

A press release is a written statement companies issue to entice the media to cover a company story. There are many different kinds of press releases, including those that promote a charity, announce a product launch or a new hire, and those that introduce a merger or acquisition. Though each type has its own requirements for effectiveness, the best ones...

If you’ve already planned to overhaul your website with your new brand, and to apply this new branding to your LinkedIn page, Facebook page, Twitter account, YouTube Channel, Google +, Instagram, Pinterest, then you should also do a good preparation of your media announcements. The standard channels and tools for announcing business rebranding include: press release distribution awareness advertising and...